Pure White is one of Sherwin Williams top selling paint colors, but we all know the hunt for the perfect white is anything but easy!
Here we will go through some of the most commonly compared colors to Pure White from both Sherwin Williams and other major brands.
If you missed the full post, hop over and take a look at: The Best Sherwin Williams Pure White Review (See Real Homes & Dupes!)
If you are up to your eyeballs in possible white on white color schemes, you might prefer my post: White Walls with White Trim? (Alabaster with Pure White & More!)
That one will help you see a lot of different whites together in real homes.
If you are choosing a single white, and want to see Pure White compared to all kinds of other white paint colors, read on!
This post may contain affiliate links. Should you choose to make a purchase through one of my links, I may receive a small commission at no cost to you. I only recommend products that I use.
Pure White vs Sherwin Williams Aesthetic White (SW 7035)
Aesthetic White is actually an off-white, it has an LRV all the way down at 73. Besides being lighter, Pure White is a little bit more neutral than Aesthetic White, which isn’t quite as gray.
Pure White vs Sherwin Williams Alabaster (SW 7008)
Alabaster is only a little darker than Pure White, with an LRV of 82, but it is a whole lot creamier! Like Pure White, it does still have a touch of gray to help keep things a little more neutral.
Pure White vs Sherwin Williams Ceiling Bright White (SW 7007)
You would think from the name that Ceiling Bright White would be lighter and brighter than Pure White, but this is not the case!
You can see that Ceiling Bright White is cooler and more gray than Pure White. It is also a tiny bit darker, with an LRV of 83.
Pure White vs Benjamin Moore Chantilly Lace (OC-65 or 2121-70)
Like Pure White, Chantilly Lace is a true white. Chantilly Lace is not gray at all (like Pure White is) and while it does have a subtle softness, it is a green-based white and not technically creamy at all.
It’s kind of like two different approaches to having a neutral true white. Chantilly Lace is neutral due to its green base, and Pure White is neutral because it’s creaminess is countered with that bit of gray.
Either of these are a great choice. Chantilly Lace is a clean true white, and Pure White is a little…murky-er?
Read the whole review: Benjamin Moore Chantilly Lace (Complete Review and Dupes for 2022!)
Pssst! Did you know Pure White is one of my Foolproof Neutrals? Get your copy of my guide below. (It’s like a capsule wardrobe for your home!)
Pure White vs Sherwin Williams Creamy (SW 7012)
Creamy is exactly what you think, it’s creamy. Creamy is a little darker than Pure White. With an LRV of 81, it’s right on the edge of white and off-white.
Creamy is boldly creamy, and not neutral like Pure White.
Pure White vs Benjamin Moore Decorator’s White (OC-149 or CC-20)
Decorator’s White has a bit of gray like Pure White, but without the warmth. It is in roughly the same LRV range of 84.
Pure White vs Sherwin Williams Dover White (SW 6385)
Dover White is a warm white, and not gray at all, so it isn’t neutral like Pure White. The LRV of Dover White is 83, so it’s just a touch darker than Pure White.
Pure White vs Sherwin Williams Eider White (SW 7014)
At first glance, Eider White can look similar to Pure White, but Eider White is actually an off-white greige, and not technically a white at all.
Eider White has an LRV of 73, so it’s a good bit darker than Pure White. It is also in the deep orange color family, so there’s a lot more red in it than the yellowy-gray of Pure White.
Pure White vs Sherwin Williams Extra White (SW 7006)
Extra White is a green-based white, so it can read a little softer than a cool white, but it isn’t as warm as Pure White.
Extra White is a bit lighter than Pure White, with an LRV of 86.
(I have a lot of Extra White photos in my post about Tricorn Black.)
Pure White vs Sherwin Williams Greek Villa (SW 7551)
Greek Villa reads pretty neutral on the wall, but it is creamier than Pure White.
Like Pure White, Greek Villa has an LRV of 84.
Read the whole review: Sherwin Williams Greek Villa Review (and Dupes!)
Pure White vs Sherwin Williams High Reflective White (SW 7757)
High Reflective is the whitest white that Sherwin Williams offers. It is brighter and cleaner than Pure White, and has an LRV all the way up at 93.
Pure White vs Sherwin Williams Ice Cube (SW 6252)
Ice Cube is an off-white, with an LRV of 77, so it is darker than Pure White. Technically it is in the green color family, but it is almost completely gray, so it doesn’t have the warmth that Pure White does.
Pure White vs Sherwin Williams Incredible White (SW 7028)
Incredible White is actually an incredible off-white, and much darker than Pure White. It is also much warmer.
Pure White vs Benjamin Moore Intense White aka Sheep’s Wool (OC-51 or 857)
Intense White is like a darker version of Pure White. It is technically an off-white, but it reads so neutral that it can sometimes look white.
The color family and gray-ness, are about the same for Pure White and Intense White.
Pure White vs Benjamin Moore Linen White (912/OC-146/PM-28)
Linen White is super duper creamy and not a true white like Pure White.
Linen White is only a little darker than Pure White, but because it is such a saturated color and not gray at all, it definitely looks like a color on the wall.
Pure White vs Sherwin Williams Marshmallow (SW 7001)
When they aren’t side by side, Pure White and Marshmallow actually look pretty similar.
Marshmallow leans more beige than Pure White, and less gray. It is also a tiny bit darker, with an LRV of 82.
Pure White vs Sherwin Williams Natural White (SW 9542)
Natural White is in a warmer color family than Pure White, but it’s less saturated, so it reads more gray. It has a similar LRV to Pure White, at 83.
Pure White vs Sherwin Williams Origami White (SW 7636)
Origami White is an off-white with an LRV of 76. So it is darker than Pure White.
It is also more red.
Pure White vs Benjamin Moore Oxford White (CC-30 or 869)
Oxford White is lighter and cooler than Pure White. It is in the yellow-green color family, but I find that it most often reads quite cool/gray rather than neutral or soft.
Pure White vs Sherwin Williams Pearly White (SW 7009)
Pearly White looks pretty much like it sounds. It’s the color of a pearl! Pure White on the other hand is both creamy and gray like Pearly White, but it only looks white.
Pearly White is darker than Pure White, with an LRV of 77. That puts it on the lighter end of off-whites.
Pure White vs Behr Polar Bear (75)
Polar Bear looks much more like Pure White in real life than it does on the swatch. Side by side you can see that Polar Bear is a fair bit lighter than Pure White, and a little less gray.
On the wall, both Pure White and Polar Bear look like soft true whites.
The LRV of Polar Bear is 90.
Pure White vs Benjamin Moore Simply White (OC-117 or 2143-70)
Simply White is one of the lightest and brightest whites that Benjamin Moore offers (it has an LRV of 91+). On paper, Pure White looks a little dull in comparison.
On the wall, I would say that Simply White looks creamy a little more often than Pure White. I think because it has no gray in it at all.
Read the whole review: Simply White: A Benjamin Moore Classic (Plus Alternatives!)
Pure White vs Sherwin Williams Snowbound (SW 7004)
I wrote an entire post dedicated to this comparison, because there are so many great examples to cover!
Read it here: Sherwin Williams White Battle: Snowbound vs Pure White
Snowbound and Pure White both read like softened true whites.
Snowbound can sometimes have an almost pinkish undertone, and Pure White tends to stay pretty white.
I also have a full review for Snowbound.
Don’t Forget Your Supplies!
This little brush might look funny, but it’s my absolute ride or die!
Rollers like these hold the most paint and make the job faster. Get a metal roller cage for easy on and off.
DryDex is the fastest (and funnest!) way to make chips and dents disappear. (Make sure you get a small spackling tool that actually fits in the container, and a sanding sponge.)
This tool will save your back and limit time on a ladder.
Pure White vs Sherwin Williams Spare White (SW 6203)
Spare White is another white that almost looks like a darker version of Pure White. It can look creamier, grayer, or totally neutral, but technically it is an off-white.
In terms of actual tone, these two are very similar.
Pure White vs Benjamin Moore Super White (PM-1 or OC-152)
On a swatch, you will see that Super White is lighter and more gray than Pure White, but in real life these two appear to be pretty similar once they are on the wall.
Super White tends to look cool more often than Pure White does (which is never).
Pure White vs Swiss Coffee
“Swiss Coffee” is confusing because it can refer to any number of paint colors!
Here I swatched both Behr and Benjamin Moore, but if you want to see lots more, check out my post: Swiss Coffee Paint Colors Reviewed (Are They All the Same?)
Pure White vs Behr Swiss Coffee (12)
Behr Swiss Coffee is much creamier than Pure White, and not gray at all. The LRVs are the same, at 84.
Pure White vs Benjamin Moore Swiss Coffee (OC-45)
Benjamin Moore’s Swiss Coffee is more neutral than Behr’s Swiss Coffee, but it is still creamier than Pure White.
The LRV of Pure White and Ben Moore Swiss Coffee are very similar.
Pure White vs Behr Ultra Pure White (1850)
Ultra Pure White is not all that similar to Pure White, because it is regarded as the lightest and brightest white on the market.
Pure White is a fair shake darker than Ultra Pure White with an LRV of 84 vs 94.
Where Pure White and Ultra Pure White are similar, is that both are neutral true whites.
Pure White vs Valspar Ultra White (7006-24)
Valspar’s Ultra White is more similar to Behr’s Ultra Pure White and Sherwin Williams High Reflective White than it is to SW Pure White.
It has an LRV of 93.5, so it’s much lighter than Pure White. Both are neutral true whites.
Pure White vs Sherwin Williams Westhighland White (SW 7566)
Westhighland White is only a little darker than Pure White, but much much creamier.
The LRV of Westhighland White is 86.
Pure White vs Dulux White Cotton
Unfortunately, I don’t know the LRV of White Cotton, but it is guesstimated to be around 87, which is lighter than Pure White.
White Cotton is a nice true white with a green base. It is cooler than Pure White, and a little more similar to Sherwin Williams Extra White.
Pure White vs Benjamin Moore White Dove (OC-17 or PM-19)
Benjamin Moore White Dove is pretty similar to Pure White, but it is just a hair creamier.
It is also supposed to be a touch lighter than Pure White, but again the LRV’s from one brand to another are not iron clad, and I think Pure White at least reads like the lighter of the two.
Pure White vs Sherwin Williams White Flour (SW 7102)
White Flour is another of my favorite whites by Sherwin Williams! It is definitely softer and creamier than Pure White.
Because White Flour is a more saturated colors, it can look darker than Pure White, but is actually a touch lighter, with an LRV of 87.
I do have a whole post for White Flour if you are interested!
Pure White vs Benjamin Moore White Heron (OC-57)
White Heron was almost my choice for a Benjamin Moore verion of Pure White, but I found that Vanilla Milkshake was a little closer.
(See that one and other dupes in the Pure White post!)
White Heron is a bit lighter and a bit cooler than Pure White.
Pure White vs Sherwin Williams White Snow (SW 9541)
White Snow is similar to Pure White, but a little lighter, a little less gray, and a little warmer.
The LRV of White Snow is 90.
Pure White Comparisons – Final Moody Musings
There are just sooo many white paint colors in the world that it would be hard to cover them all, but I tried to get a nice big cross section.
Missed one that you wanted to see? Feel free to fill out my contact form and I will try to add it.
Don’t forget to read the full review of Pure White.
Explore these other whites while you are here! :