Simply White is one of Benjamin Moore’s most popular white paint colors! This clean bright white has a beautiful warm undertone that coordinate beautifully with most other colors.

If you’re trying to decide if this is the perfect white for your next project, you might like to see how it stacks up against other popular white colors. In this post we will take a look at more than 30 white paint colors from other brands and compare them to Simply White!
If you are instead looking for dupes for Simply White, check out my post: Revealing the Sherwin Williams Version of Simply White (Plus Other Brands!)
Before we begin, I just want to quickly mention LRV.
The LRV (Light Reflectance Value) of a color indicates on a scale of 0 – 100 how much light a color reflects (or doesn’t reflect). True black has an LRV of 0 and pure white has an LRV of 100.
In the paint world, we are working in a range of about 3 – 93 because no paint color is purely black or completely white.

Throughout this article I will mention the LRV of each color as a reference point when comparing to Simply White.
Simply White has an LRV of 89.5 but it used to be listed as 91.7.
Please note: Benjamin Moore recently adjusted all of their LRV numbers and they no longer equate to the LRV scale that Sherwin Williams uses.
(An LRV of 82 in Benjamin Moore and Sherwin Williams used to be the same.)
Use the LRV numbers between brands as a guideline only, and trust your eyes more.
Simply White Compared to Other Benjamin Moore White Paint Colors
If you are shopping specifically in Benjamin Moore colors, you may be wondering how Simply White stacks up against their other white paints.
Here are the most popular and commonly compared colors vs Simply White:
Benjamin Moore Simply White vs Alabaster OC-129
First up let’s take a look at Alabaster! If you have heard of this color before, it was probably the wildly popular Sherwin Williams Alabaster.
Benjamin Moore’s version is very pretty, but not quite as popular.

Alabaster has a deeper and peachier undertone than Simply White, and it is darker, with an LRV of 85.08.
Benjamin Moore Simply White vs Acadia White (925)
Acadia White is also known as Benjamin Moore Ivory White.

Here is an example of Acadia White where it is used as the main color on an exterior with Simply White for the trim:

You can see that Acadia White is darker and creamier than Simply White, with an LRV of 83.32.
Benjamin Moore Simply White vs Ballet White OC-9
Ballet White also has another name: Muskoka Trail.
Ballet White is actually an off-white, with an LRV of 71.97. It has a deeper warmer undertone than Simply White, so it is more like a light beige.

Benjamin Moore Simply White vs Classic Gray OC-23
Classic Gray is actually lighter than Ballet White. It has an LRV of 73.67.
Classic Gray comes across as a neutral creamy off-white more so than a gray, but it is still darker and more gray than Simply White.

Here is Classic Gray on an exterior with a bright white on the trim, just to give you an idea of how it looks against a white similar to Simply White.

Benjamin Moore Simply White vs Chantilly Lace OC-65
The main difference between Simply White and Chantilly Lace, is that Chantilly Lace is a green-based white that always looks like a true white, and not a creamy white like Simply White. It is a very crisp clean white with no obvious undertone.

This is Chantilly Lace on trim with Cloud White on the walls, which is a similar white to Simply White.

Chantilly Lace is just a hair lighter than Simply White, with an LRV of 90.04.
Benjamin Moore Simply White vs Cloud White OC-130
Like Simply White, Cloud White is also a yellow-based white, but it is a tiny bit warmer and darker than Simply White.

Cloud White has an LRV of 85.05.
Benjamin Moore Simply White vs Cotton Balls OC-122
Benjamin Moore Cotton Balls is nice and light like Simply White, with an LRV of 88.95.
You can see that these two are really quite similar:

The undertone of Cotton Balls is a tiny bit cooler than Simply White, but the color is also a little more saturated.
Cotton Balls is almost like a compromise between Simply White and Chantilly Lace in terms of color family, but it has a bolder undertone.
Benjamin Moore Simply White vs Crisp Linen (CSP-305)
Crisp Linen is technically as light as Simply White, with an LRV of 89.63 but it is more boldly creamy.

To me, this color reads more similar to a lighter version of Sherwin Williams Dover White.
Benjamin Moore Simply White vs Decorator’s White OC-149
Decorator’s White is not at all similar to Simply White, besides the fact that it is white:

Decorator’s White is a cooler true white, but technically darker than Simply White with an LRV of 82.68.
Benjamin Moore Simply White vs Ivory White 925
Ivory White is the same color as Acadia White, which is darker and creamier than Simply White.

Benjamin Moore Simply White vs Linen White 912/OC-146/PM-8
Linen White is an off-white that is very boldly creamy, unlike Simply White which can look quite white.

You can see that the undertone of Linen White is also warmer and peachier than Simply White.
If you like this color, you will also like my Dupes for Sherwin Williams Dover White.
The LRV of Linen White is 80.94.
Benjamin Moore Simply White vs Mascarpone AF-20
Mascarpone has a stronger peachier undertone than Simply White, but it is still technically a true white, with an LRV of 89.

Benjamin Moore Simply White vs Mayonnaise OC-85
Mayonnaise is another fairly bright white with an LRV of 88.07.
Despite being very light on paper, it has a bolder, peachier undertone than Simply White, so it will not read as “white.”

Benjamin Moore Simply White vs Mountain Peak White OC-121
Mountain Peak White is also a very light and bright white. With an LRV of 88.64, it is actually a tiny bit lighter than Simply White.
These two are pretty close on paper:

So what is the difference? Technically Mountain Peak White has a slightly warmer, more beige undertone than Simply White.
Benjamin Moore Simply White vs Navajo White OC-95
Navajo White is an off white, and not a true white like Simply White. It has an LRV of 78.26.
This color is a very saturated beigey-white.

I would describe Navajo White as a buttermilk color, and not really white.
Benjamin Moore Simply White vs Oxford White CC-30
Oxford White is a much more neutral white than other options here, and you can see that it is more gray than Simply White.

Despite the LRV of 86.69, Oxford White is slightly more likely to look white than Simply White due to its neutral undertone.
Oxford White is in the green white family, like Chantilly Lace, but it looks cool slightly more often.
Benjamin Moore Simply White vs Snowfall White OC-118
Snowfall White is pretty similar to Simply White. It is a hair lighter, with an LRV of 89.72.

The only difference between these two, is that Snowfall White is a little cooler, but it does still look ever so slightly creamy.
Benjamin Moore Simply White vs Super White OC-152
Both Super White and Simply White are true white paint colors. Super White does not ever read creamy like Simply White does.
Super White is technically a green based white, but it is so gray that there is very little actual color to it. For this reason it can look a bit stark.

The LRV of Super White is 87.36. Essentially it’s a little bit darker and more gray than Simply White, but it does typically read brighter because it is cooler.
Benjamin Moore Simply White vs Swiss Coffee OC-45
There are actually a few different white paints named Swiss Coffee, so this is the Benjamin Moore version.

Swiss Coffee has a deeper warm undertone than Simply White, and it is darker, with an LRV of 81.91.
Here is a photo of Simply White trim with Swiss Coffee walls, so that you can really see the contrast:

Swiss Coffee is definitely much creamier than Simply White.
Benjamin Moore Simply White vs White OC-151
Benjamin Moore “White” is a neutral to cool-toned green white with a bit of gray.
The LRV of White is 83.56.

Benjamin Moore Simply White vs White Dove OC-17
White Dove has a slightly more beige undertone than Simply White, and it is a little bit darker with an LRV of 85.38.

Benjamin Moore Simply White vs White Heron OC-57
White Heron is a little darker and a hair cooler than Simply White, with an LRV of 86.69.

Simply White Compared to Popular Sherwin Williams White Paints
Sherwin Williams makes a lot of really great creamy whites and off-whites, but they really donโt offer a lot by way of bright whites.
The closest color match that they offer is High Reflective White.

Benjamin Moore Simply White vs High Reflective White (SW 7757)
High Reflective White is Sherwin Williams brightest white with an LRV of 93. It just happens to be pretty similar to Simply White, which is good news because there are no other close options!

If you look closely, you can see that it is less creamy than Simply White, and it comes across that way in real life as well.
Benjamin Moore Simply White vs Sherwin Williams Alabaster SW 7008
We already talked about the Benjamin Moore version of Alabaster, so here is the Sherwin Williams version:

The LRV of Alabaster is right on the edge of white and off-white at 82. It is much warmer and darker than Simply White.
Alabaster is a creamy white that most often has beige undertones, and it isn’t as bright or clean as Simply White.
Benjamin Moore Simply White vs Sherwin Williams Extra White SW 7006
Like Simply White, Extra White does most often appear as a true white. It is cooler and more gray than Simply White and does not have a creamy undertone.

Extra White has an LRV of 86 so it is a little darker than Simply White.
You can see more of Extra White in my post: Sherwin Williams Pure White vs Extra White (Whatโs the Difference?)
Benjamin Moore Simply White vs Sherwin Williams Greek Villa SW 7551
Greek Villa looks more similar to Simply White on paper than it does in real life. Both are true whites with a creamy undertone.
Greek Villa is darker than Simply White, with an LRV of 84. It is also warmer and has more of a beige or peach-leaning undertone than Simply White.

Greek Villa is a little more similar to Alabaster, and you can find that comparison in detail here: Greek Villa vs Alabaster (Sherwin Williams Favorite White Paints!)
Benjamin Moore Simply White vs Sherwin Williams Pure White SW 7005
Pure White and Simply White are both true whites with soft undertones. Simply White is a little bit cleaner and brighter than Pure White, and it’s undertone is a little more forward.
Because Pure White is more gray, it tends to look neutral more often than Simply White. Its undertone is also more beige-leaning, as opposed to the more yellow-leaning cream of Simply White.

Pure White has an LRV of 84.
Benjamin Moore Simply White vs Sherwin Williams Snowbound SW 7004
Snowbound and Simply White are both true white colors with warm undertones. Snowbound tends to look quite crisp in comparison with true creamy whites, but it is technically a little bit gray.
Snowbound get its warmth from the slightest pink undertone, where Simply White has a more yellow undertone.

The LRV of Snowbound is 83 so it is actually darker than Simply White, but I would say it is a touch more likely to read like a true white.
I have a post just like this one for Snowbound: Snowbound vs 50+ Other White and Light Paint Colors
Benjamin Moore Simply White vs Sherwin Williams Whitetail SW 7103
Whitetail and Simply White are both true white paint colors with creamy undertones. These two look a little more similar in real life than they do on paper. Whitetail most often looks almost like a darker version of Simply White.

Whitetail has an LRV of 86, and you can see that the undertone is a little deeper than Simply White’s.
Simply White vs Behr White Paint Colors
Behr actually does white pretty well. They have a wide range of white paint colors and many have subtle differences from one another.
Here are the Behr whites that are most often compared to Benjamin Moore Simply White:
Benjamin Moore Simply White vs Behr Blank Canvas DC-003
Blank Canvas was the Behr color of the year in 2023!
Blank Canvas and Simply White are both creamy white paint colors and technically true whites, but Simply White is more likely to look truly white than Blank Canvas is.

Blank Canvas is darker than Simply White, with an LRV of 84. It is more similar to Benjamin Moore White Dove than it is to Simply White.
Benjamin Moore Simply White vs Behr Natural White DC-005
Behr Natural White is like a slightly richer version of Simply White. It looks darker due to the extra saturation, but it is actually in the same LRV range as Simply White. (Behr measures the LRV at 90.)

This is a really great Behr alternative to Simply White, but you might find it to be more yellow.
Benjamin Moore Simply White vs Behr Polar Bear 75
Behr Polar Bear is another very similar white to Benjamin Moore Simply White. Both are true whites with creamy undertones and they are in the same LRV range.

So what is the difference? Polar Bear has a slightly warmer, more beige undertone, than Simply White. I do think that these two look almost identical in real life.
Benjamin Moore Simply White vs Behr Simply White BWC-01
We canโt forget to compare the Behr shade of the same name: Simply White.
You might be wondering if Behr intended to make a copy of the Benjamin Moore color, but unfortunately it isnโt as simple as that.

Behrโs version of Simply White is darker than the Benjamin Moore one, with an LRV of 88.
Behr Simply White has a more beige/peach undertone, and not a yellow one. This color is a bit more similar to Sherwin Williams Whitetail, than it is to Simply White.
Benjamin Moore Simply White vs Behr Swiss Coffee 12
Another Swiss Coffee?
Oui!
Behr’s version of Swiss Coffee, is darker and a bit warmer than Simply White.

This Swiss Coffee has an LRV of 84.
Benjamin Moore Simply White vs Behr Ultra Pure White 1850
Both Simply White and Behr Ultra Pure White are bright true whites. Ultra Pure White has an LRV of 94, and is often regarded as the brightest and cleanest white on the market. It isn’t cool or stark, but it does not have the warm creamy undertone of Simply White.

Benjamin Moore Simply White vs Behr Whisper White HDC-MD-08
Whisper White and Simply White are both true whites with warm undertones.
Behr Whisper White is just a touch darker than Simply White, with an LRV of 89. I also find that in real life it is visibly creamy less often than Simply White.

Simply White vs Commonly Compared Whites from Valspar, Kelly Moore, and Farrow & Ball
Before we end, let’s take a look at just a few more white paint colors that are often compared to Benjamin Moore Simply White.
Benjamin Moore Simply White vs Valspar Ultra White
Unfortunately for us, Valspar doesn’t deal in really bright whites. The one and only super bright white that they carry is Ultra White.

Ultra White is a true white with very little pigment. It has an LRV way up there at 93.5.
It is not super similar to Simply White, but if you need to go with Valspar for the lightest possible white, I guess it would be Ultra White.
Benjamin Moore Simply White vs Kelly Moore Swiss Coffee 23
I have barely ever covered Kelly Moore colors before, but I have seen a lot of people asking about the difference between their version of Swiss Coffee and Simply White.

You can see that the Kelly Moore color is much warmer, and it has a more peachy undertone. On paper, the LRV is similar, at 93, however you can see that Swiss Coffee is a little darker, so these brands must not measure the same way.
Benjamin Moore Simply White vs Farrow & Ball All White 2005
Farrow & Ball All White and Simply White are both very light true whites. All White is a crisp white without the creamy undertones of Simply White.

Farrow & Ball does not share their LRVs, so we will have to guess that the LRV of All White is around 90.
While it does not have creamy undertones, All White most often appears as a true white but not a cool white.
Final Moody Musings About Simply White
Well this post was a doozy! If you made it to the end, thank you so much for reading this far! That really helps my blog.
Simply White often makes it into my color palettes because it’s a really great warm white that is definitely still white. When a crisp white is not the move, Simply White probably is!
Not quite the one for you? I’ve covered a LOT of white paints. Here are a few more:


